Lehigh Valley Pursenalities

Pursenalities is Back — and Better Than Ever!
One of our most beloved events, Pursenalities, is making its stylish return! This fan-favorite purse auction celebrates our incredible heart heroes, survivors, and supporters while raising critical funds for the Go Red for Women movement.

There are many ways to get involved — from donating a designer bag, becoming a sponsor, or joining us as a guest for the evening. We would love to have you be part of the excitement.

Heart disease and stroke impact people in very personal, life-changing ways. Bold moves, and dedicated researchers and volunteers, have resulted in significant medical advancements over 100 years. We haven’t done it alone. We reach our goals working with organizations and individuals who share our vision for better health. Our campaigns unite supporters with a shared purpose to raise the critical funds we need to ensure our work continues. It's not just about the resources we give, the dollars we raise, or the fun we have. It's about the lives we can save, together.

The Need is Clear
Since the American Heart Association’s founding in 1924, deaths from cardiovascular diseases have been cut in half. And yet, there are still so many lives to be saved. Recently, death rates have worsened, and access gaps have widened. Solutions are not getting to the people who need them the most. We are committed to change that.

2028 Impact Goal
Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the American Heart Association will drive breakthroughs and implement proven solutions in science, policy and care for healthier people and communities. The greatest discoveries in health must reach people where they are.